5 STARS!

- Daniella G.

"Charlotte's course is an amazing insight into how one of Britain’s leading copywriters thinks. You learn what she values, what she thinks about in order to craft copy that punches. Her examples are so inspiring. Her points are freaking well made and easy to remember. She makes it feel easy, and like copywriting should be: FUN."

Everyone can write. But not everyone can write copy that works.

It's crazy to think, but the world is literally filling up with content. 306.8 billion emails will be pinged-out to today alone. (I KNOW. Urgh.) 

So how do you make people really listen to you? How do you work out something killer to say? How do you get what's in your head down on the page and really move people?

As a copywriter working for over 20yrs in the world's best ad agencies, I've got a pretty hefty bum-bag full of writing tricks to share. This is everything I use to get my words dancing in people's heads; making them laugh, cry and buy.

The world desperately needs more strong female voices, so for every ten spaces sold, I'm donating a place to a student or female business owner who might struggle to pay the fee. 


I loved this course!

- Lauren Park Ramsay, Copywriter / Creative Director

"I loved this course! So much so, I've already done it twice. It gives you the tools to craft your words and make them your own, with a dollop of much-needed confidence. It's clear, insightful and shows great knowledge of the industry. Everything is backed up with thoughtful examples to show you why something works. So many tricks to try and ways to make your writing the best it can be. It even made me laugh out loud!"

You'll learn how to:

  • Make your web copy, social posts, blogs, newsletters, emails and ad copy as engaging as possible.

  • Find your Unique Selling Point (USP) and Tone-of-Voice, and flex it across everything you do.

  • Encourage people to sign up or buy your product or service

  • Use a foolproof structure that works every time.

  • Use simple, powerful writing tricks that'll move people to follow you to the ends of the earth.

  • Limited Offer: One to one email feedback with Charlotte on a piece of writing completed during the course.

This self-paced course is for:

  • ANYONE. NO WRITING EXPERIENCE NECESSARY

  • WRITERS / COPYWRITERS WANTING SOME TRIED AND TESTED TRICKS

  • BUSINESS OWNERS THAT NEED TO SELL

  • ANYONE EAGER TO GAIN MORE CONFIDENCE IN THEIR WRITING

This course is brilliant...

- Louise Maydell

"This course is brilliant for anyone who wants to add a professional shine to their words. I’ve always loved to write but never had the know-how to make my writing look and sound polished. The course is broken down into bite size exercises that really help to build the layers of any future writing projects. It has certainly made me feel confident that my writing is coherent and focused. At the heart of the course is the assurance that you don't need to have qualifications to be successful. In fact, all you need is a desire to write and all the insider knowledge from Charlotte! Now I feel my writing has been liberated and anyone who does this course will too."